Your Brand's New BFF
Your Brand's New BFF
Your Brand's New BFF
Brand Identity
Design Services
Media Production
Brand Identity
Design Services
Media Production
Why
We Exist
We empower small business owners of marginalized communities
Why
We Exist
We empower small business owners of marginalized communities
Why
We Exist
We empower small business owners of marginalized communities
How
You Benefit
We offer services that are commonly reserved for high-end brands
How
You Benefit
We offer services that are commonly reserved for high-end brands
How
You Benefit
We offer services that are commonly reserved for high-end brands
What
We Deliver
We help your brand to grow, adapt, and thrive for years to come
What
We Deliver
We help your brand to grow, adapt, and thrive for years to come
What
We Deliver
We help your brand to grow, adapt, and thrive for years to come
Decades of brand, creative, and media experience.
We’ve worked with first-time founders and seasoned brand teams alike. Always with the same goal: bring clarity, raise the bar, and make it count.
We’ve worked with first-time founders and seasoned brand teams alike.
Provided design direction for the rebrand of Apple's YouTube channel.
Provided design direction for the rebrand of Apple's YouTube channel.
Provided design direction for the rebrand of Apple's YouTube channel.
Created large-scale visuals for Google NEXT conferences.
Created large-scale visuals for Google NEXT conferences.
Created large-scale visuals for Google NEXT conferences.
Provided animation and video work for NorthWest TV campaigns.
Provided animation and video work for NorthWest TV campaigns.
Provided animation and video work for NorthWest TV campaigns.
Created visual design systems for LG's Smart TV WebOS.
Created visual design systems for LG's Smart TV WebOS.
Created visual design systems for LG's Smart TV WebOS.
Led visual design for white-label apps designed for iPad.
Led visual design for white-label apps designed for iPad.
Led visual design for white-label apps designed for iPad.
Provided animation and video work for GeForce campaigns.
Provided animation and video work for GeForce campaigns.
Provided animation and video work for GeForce campaigns.
Led visual design for Samsung's Family Hub and The Frame TV.
Led visual design for Samsung's Family Hub and The Frame TV.
Led visual design for Samsung's Family Hub and The Frame TV.
Designed branding and experiential elements for Dreamforce.
Designed branding and experiential elements for Dreamforce.
Designed branding and experiential elements for Dreamforce.
Led visual design integration for Xbox 360 3rd party apps.
Our Services
Our Services
Our Services
What We Do
What We Do
What We Do
What We Do
Brand Identity
Brand Identity
We craft how your customers see and what they feel about your business
Brand Identity
We craft how your customers see and what they feel about your business
Creative Services
Creative Services
We captivate your customers with modern, clean, and professional design
Creative Services
We captivate your customers with modern, clean, and professional design
Media Production
Media Production
We impress your customers with high-end photography and video
Media Production
We impress your customers with high-end photography and video
Collaborative and empathetic
Collaborative and empathetic
Professional and flexible
Professional and flexible
Organized and transparent
Organized and transparent
How it works: We bring the creative direction, you bring the knowledge of your business.
How it works: We bring the creative direction, you bring the knowledge of your business.
With our design and your feedback, we'll create great things together.
Discovery
Strategy
Execution
Delivery
We identify your needs
We identify your needs
Our team refines final concept direction
Our team refines final concept direction
Our team develops creative strategies
Our team develops creative strategies
We present options and confirm alignment
We present options and confirm alignment
We create Draft, Locked, and Final assets
We create Draft, Locked, and Final assets
Everyone signs off on final assets
Everyone signs off on final assets
Final assets delivery
Final assets delivery
Project retrospective
Project retrospective
Discovery
Concept
Execution
Launch
Stakeholder interviews & briefing
Stakeholder interviews & briefing
Post-launch optimisations
Post-launch optimisations
Concept refinement
Concept refinement
User & market research
User & market research
Creative & strategic exploration
Creative & strategic exploration
Direction alignment
Direction alignment
Design systems
Design systems
Iterative testing & QA
Iterative testing & QA
Rollout & support
Rollout & support
Our Projects
Our Projects
Our Projects
Featured Work
Featured Work
Featured Work
Featured Work
Apple
Provided design direction for the rebrand of Apple's YouTube channel. Worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy.
Design Direction // Motion Design // Video Production
Apple
Design Direction / Motion Design / Video Production
Apple
Provided design direction for the rebrand of Apple's YouTube channel. Worked with cross-functional partners, including Creative, Editorial, Localization, and Strategy.
Design Direction // Motion Design // Video Production
Samsung
Led visual design for Samsung's The Frame TV. Provided creative for a team of eight collaborators comprising design and engineering. Produced, directed, and oversaw VFX work.
User Interface // Video Production // Visual Design
Samsung
User Interface / Video Production / Visual Design
Samsung
Led visual design for Samsung's The Frame TV. Provided creative for a team of eight collaborators comprising design and engineering. Produced, directed, and oversaw VFX work.
User Interface // Video Production // Visual Design
LG
Created visual design systems for LG's Smart TV WebOS. Led creative for a team of designers, engineering, and research. Created initial design specs for motion and visual design elements.
Art Direction // Motion Design // Video Production
LG
Art Direction / Motion Design / Video Production
LG
Created visual design systems for LG's Smart TV WebOS. Led creative for a team of designers, engineering, and research. Created initial design specs for motion and visual design elements.
Art Direction // Motion Design // Video Production
Samsung
Provided art direction for Samsung's Family Hub. Provided visual elements and created design systems that shipped with the original unit.
Art Direction // Video Production // User Interface
Samsung
Art Direction / Video Production / User Interface
Samsung
Provided art direction for Samsung's Family Hub. Provided visual elements and created design systems that shipped with the original unit.
Art Direction // Video Production // User Interface
Behind The Scenes
Behind The Scenes
Behind The Scenes
About the Founder
About the Founder
About the founder.
About the founder.
Matt Grigoryan is on a mission to make creative services typically reserved for high-end brands, accessible to those who need them most. You.
Matt has spent over two decades crafting stories at the intersection of design and technology. At Apple, he helped redefine the company’s social media channels with a fresh visual identity. At Samsung, his work helped launch products like The Frame and Smart TVs that became household staples. At Xbox, his motion design and interface work elevated the experience for millions of players.
Leaving big brands behind, Matt chose to channel his skills and experience into empowering small business owners from marginalized communities. His focus is on supporting LGBTQIA+ entrepreneurs, people of color, immigrants, and other underrepresented groups.
Let's Create Something Great!
Let's Create Something Great!
Let's Create Something Great!
What's your next move? Whether it’s brand identity, creative services, or media production, we’re here to help get you going.